Audience Positioning

POV Shot - A POV shot, as the name indicates, is a camera angle that represents what a specific character is seeing. This puts the audience directly in the head space of that character and allows them to understand exactly what their "point of view" is, so to speak. This is not a technique that usually ever dominates the perspective through the film, though it can happen in limited experimental circumstances such as a gimmick in a short film or music video.

Bird's Eye
A bird's-eye view angle is achieved when the camera is placed directly above the action taking place, with the lens aimed down towards the subject and the ground. This angle puts the audience in a god-like position, looking down upon the subject. Directors typically use this shot to establish settings or to show the audience a bigger picture of the action. Because the audience is above the subject, bird's-eye view shots can invoke feelings of control, possessiveness, and patience in viewers.

Shot Reverse Shot
A shot reverse shot is usually used when dialogue between two character is taking place. This shot makes the audience feel as though they are within the film and also directs focus to the speaking character. Shot Reverse Shot is usually used with Over the Shoulder positioning to make the audience feel as though they are there in the room looking in to the conversation.Audience Engagement 
This describes how an audience interacts with a media text. Different people react in different ways to the same text.

Audience Expectations 
These are the ideas the audience have in advance of seeing a media text. This particularly applies to genre pieces. Don't forget producers continually play with or shatter audiences expectations.