Old Media: (TV, Print, Radio) which used to have high audience numbers must now work harder to maintain audience members.
New Media: Digital technology has also led to an increasing uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and that audiences are now 'fragmented'.
New media is often used to target audiences so that they can measure the audience itself for example:
Facebook 'Like' and Twitter 'Retweet' and 'Trends'
Online forums - Comment tools
Views on YouTube & Google +1
New Media Terminology to Use
Demographic: - Means the age, race, gender, class/status and nationality of an audience.
Psychographics: This is more to do with audience pleasure; such as interests. hobbies and beliefs.
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